![]() ![]() ![]() In 2022, aside from a few experts, no one noticed that Longines was celebrating its 190th birthday. Longines’ heritage is one of the richest in the contemporary watch industry, as well as being one of the best preserved, by some margin. Anniversaries of the company’s foundation, watch models or collections – there would be no end to them. Founded in Saint-Imier in 1832, the venerable watch manufacture stopped celebrating these smaller anniversaries a long time ago. One brand looks on with serene detachment: Longines. This quinquennial ritual and all the accompanying marketing hype often lack the weight of true historic relevance. It’s amusing to watch the majority of watch brands leaping from one anniversary to the next every five years, celebrating with all manner of ceremonies and limited editions.
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